During the special promotion, those customers who purchase any jewelry with a heart motif will be a complimentary box of chocolate, thus making the products more appealing for women or men who are buying gifts for the romantic holiday. Since the word Baci is Italian for ‘kisses’, the appropriateness of the giveaway is strengthened and both companies foresee a substantial expansion in their business from this promotion.

Most of the jewelry offered comes from Rebecca’s Tropezienne Collection which features, along with many heart shaped pieces, fashion forward jewelry with cutting edge design and a Romantic style. The chocolates from Baci Perugina come wrapped inside a love note written by a renowned writer or poet and are filled with a hazelnut crème.

As the first of many such innovative partnerships, Agostino Magni suggests that many more promotional business pairings are in store for customers of its North American branch who appreciate the Italian charm the company offers.