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Marriage Proposal Focus of New Ivanka Trump Jewelry Line

December 6th, 2009 Posted in News

Ivanka Trump, ex wife of world famous business mogul and reality TV star Donald Trump, is the owner of New York City based Ivanka Trump Fine Jewelry, an innovative company that is stepping forward to offer more than just engagement rings. In an ingenious move, the company is stepping forward to take its business to the next level by offering not only a full line of products, but advice tailored to men who are planning to propose to the women of their dreams.

Speaking recently to the media, Mrs. Trump had this to say about her business’ latest plans, “We understand how challenging it can be for men to not only shop for a ring, but plan the perfect way to pop the question.”

A solution, it seems, is being offered in the form of a hotel getaway package to one of Donald Trump’s Trump Hotel Collection properties located in NYC. The concept of the New York Proposal Package is that the potential groom will receive a stay in one of these luxurious hotels along with the purchase of any diamond engagement ring from Ivanka Trump’s Bridal Bar. This offers customers an elegant setting in which they can conduct their proposal.

Clients who participate in the package will be offered either a single night’s stay at either the Trump International Hotel and Tower New York which offers a sweeping view of Central Park or, beginning February 2010, the new Trump SoHo New York, nestled in a highly fashionable district of the Big Apple. In addition to the hotel stays, the couples will be treated to a dozen long stemmed roses waiting in their room along with a bottle of complimentary champagne. Dinner that evening will be offered at either Trump SoHo’s Quattro Gastronomia Italiana or Trump International’s Jean-Georges restaurant, depending upon which hotel the client has chosen to make his proposal at. Dinners will include another bottle of champagne and the following morning, continental breakfast in bed will be provided free of charge.

The aim of the program is to acknowledge the high levels of anxiety that suitors experience in regards to proposing marriage and the uncertainty they face in finding an appropriate way to express themselves. The program seeks to make the proposal process fun for both sexes and educate men on the etiquette of a proper proposal that will create a memory to last a lifetime.

The Bridal Bar’s primary aim offerings are estate pieces and designs based on the more popular eras of history. Prices are rich, starting at $800.

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