Nadia Jewelry

Rebecca and Baci Perugina Match Chocolate and Jewelry for Valentine’s Day

Italian jewelry brand Rebecca, a subsidiary of Testi USA, has concocted a delightful marketing concept for customers to enjoy this Valentine’s Day by pairing its products with chocolates from famed Italian chocolate company Baci Perugina. The giveaway will offer a combination that both companies hope will lure women with two products they are sure to adore: chocolate and jewelry.

During the special promotion, those customers who purchase any jewelry with a heart motif will be a complimentary box of chocolate, thus making the products more appealing for women or men who are buying gifts for the romantic holiday. Since the word Baci is Italian for ‘kisses’, the appropriateness of the giveaway is strengthened and both companies foresee a substantial expansion in their business from this promotion.

Most of the jewelry offered comes from Rebecca’s Tropezienne Collection which features, along with many heart shaped pieces, fashion forward jewelry with cutting edge design and a Romantic style. The chocolates from Baci Perugina come wrapped inside a love note written by a renowned writer or poet and are filled with a hazelnut crème.

As the first of many such innovative partnerships, Agostino Magni suggests that many more promotional business pairings are in store for customers of its North American branch who appreciate the Italian charm the company offers.

Tags: agostino magni, baci perugina, tropezienne collection

Crystal Candy Jewelry Serves Up Sweet Success for New York Entrepreneur

Bayside, New York native Lynne Shapiro-Goldman spent 10 years as a hair stylist before taking a job in the trend jewelry department of Bloomingdale’s, an upscale retailer, but after a short time working with jewelry she was struck by an epiphany that jewelry was her true calling. A lover of all things beautiful a creative, Shapiro-Goldman used her own experiences interacting with retail customers and observing jewelry lines to come up with her own unique twist on crystal jewelry that would appeal to those who enjoyed crystal necklaces. It wouldn’t be long before she began experimenting with crystal bead bracelets and from there she would plunge forward to develop her own line.

The 58 year old has described her success as having a fairy tale element because it all happened so quickly once the inspiration took hold of her. She began by spending only a hundred dollars for the materials she needed to create her first half dozen bracelets and has told the media that the ideas simply rushed into her mind. After wearing the bracelets to work, demand grew at a rapid pace and soon she had sold several of the hand crafted bracelets. Working primarily with vintage beads and Swarovski crystals, Shapiro-Goldman has created the Crystal Candy Jewelry line based on her thought upon first seeing her own work: they looked delicious.

Retailers spotted her work on display at Open See, a designer casting call put on by Henri Brendel, and from there demand has spiked. The jewelry line is now international, being sold at more than thirty five retailers in the United States, the Dominican Republic, Japan and Canada.

Tags: Crystal Candy Jewelry, Shapiro Goldman

Don’t Let Unused Jewelry Lie Forgotten

Isn’t it true that often times we over look a really great piece of jewelry just because we forgot that we even had it? Often, women get gifts of jewelry and end up having so much that they forget where the pieces are. This, combined with the fact that the items are small and can easily get lost at the bottom of a purse or fall from a dresser and remain hidden on the carpet for years is exactly why the Jewelry Frame was invented. This clever piece of wall decoration is one of the most innovative in years because it provides the perfect solution to those who want to be able to get their collections organized in a thoughtful way that is also utilitarian. Since the frame will let them hang their pieces right out where they can see them, it ends up that the jewelry gets rotated more and used far more regularly than if we simply had to place it in a drawer.

This is a smart device to have because it helps make sure that none of our better pieces of jewelry go to waste. Since the frame can hold a huge number of pieces there is always a lot of room. The best part is, these make great gifts for friends and loved ones who share our fondness for jewelry. They are not only immediately useful in the sense that they help us organize the pieces we already have, they can be used for years to come to help all of our pieces stay in great shape and not lie forgotten in the bottom of a drawer.